Say and reach
When staring at the expense of hiring a copywriter, many folks marvel about the differences. A copywriter is a professional that's skilled in word placement. Imagine placing specific words together one way, it can entice a buyer to buy a product. Those same words put together in a different order can infuriate a potential buyer and cost a company money.
If you are not sure of your writing chops, it is best to hire a copywriter to do the job for you. An SEO copywriter will also have keyword skills, which helps your blog, article, or even social media rank better than anything those without those skills will naturally accomplish.