10 Tips to Optimize Your Natural Search Engine SEO

Natural SEO is a process that allows you to better organize your content to help search engines position you more easily. From this positioning results the growth of your traffic and the increase of your turnover. It takes into account three aspects: the SEO on-page, SEO off-page and technical SEO. The first builds on the content of your pages and works on its optimization to improve positioning. The second focuses on your network of incoming and outgoing links and their relevance. The last part works on the architecture of your site.

Google now holds 90% of the search engine market! To this end, it has established key principles that are binding on all those seeking better optimization. To gain traffic and visibility on your website, or on your social networks, you must comply with these rules. Thus, your site is optimized and gets better positioning. Today we share with you 10 tips for better search engine optimization.

1. Define your themes

It's not about discovering a single theme to start creating a site or blog. You will need to be sure to have a number of topics to develop. To do this, think about the different themes that relate to your product or service and list them. This allows you not to miss ideas once your site or blog is launched.

2. Adapt your site to responsive design

Today, Internet users connect much more from their smartphones than from a computer. Everyone expects your site to be adapted to their device. If not, you will experience a high rebound rate. It is therefore essential that your website be adapted to any type of device. That's what we call the responsive design. Whether the Internet user uses a tablet, a connected watch, a laptop or a smart TV, he must be able to read the content of your site clearly and with good resolution!

3. Treat your meta description

Each page also has its meta description. These are a few sentences that describe the content of a text, of an article and thus better sell it! It is limited to 156 characters, must contain your keywords and reads as a normal, convincing sentence written by man. It must create an interest in the user to want to read the entire content!

4. Think of the tags " Title » and subtitles

The tag " Title refers to the page that contains the content positioned and not to your entire site. It often makes a total of 60 to 65 characters. So each page has its tag " Title " There are also other tags that use H1, H2,... depending on your content. These are subtitles that allow you to better organize your page and make your message readable and accessible.

5. Improve loading of your site

Putting too many heavy images or videos slows down the loading of your page. Internet users don't like this! So work to reduce your visual capabilities. To do this, compress videos and images if necessary to minimize download time. Make your pages more dynamic and easily downloadable.

6. Work Your Content

It is essential that your content is of quality! For this, your text must be direct and well provided, addressing the internet user's concern in its entirety. If users will spend time on your page. Google will deduce that the article is appreciated and will optimize its SEO. Google considers text relevant when it is between 1500 and 2000 words. The average is often 800 to 900 words. If the writing is not your strong point, do not hesitate to use our Virtual talent Hey!

A SEO strategy must always ensure sustainability. Define your publication frequency and respect it. If you stop producing content, your site stops working too. A weekly publication must be the minimum.

7. Have a good one netlink

The netlink is indispensable in SEO! Its objective is to improve the reputation of the site by creating traffic to the site. This is a set of incoming and outgoing links to your website. Being a key element, these must come from other sites of notoriety involved in the same field as yours, with seniority, is even better!

8. Choose your keywords

We will never stop saying it, the keywords are the basis of any SEO manoeuvre! Choose a long time to reduce competition and quickly position yourself. Find keywords with a high conversion rate. It will be very difficult for you to have traffic on your site and to optimize your natural Google SEO if you have not succeeded in this step. You can always use paid SEO to obtain immediate impacts, but a viable long-term result requires progressive, assiduous and natural work. 

9. Treat your titles

It has been shown that titles containing a number or numbers are more effective. "A few tips for better optimization" is indeed effective as "12 tips for better optimization". Use your keywords!

10. Be active

Your site must be active and dynamic. Update it regularly and remove content that does not add value. Take care to promote your social networks in order to generate traffic to your website and build an active virtual community.

Have a rigorous chronogram for updates, publications, diagnostics and others. The field of natural SEO is very dynamic and evolving. New updates regularly upset current trends. Be present so you don't miss anything!

Google is now the boss of optimization and imposes its rules. It's time for you to have a dynamic and effective SEO strategy, able to help you position yourself better! If you have further advice, we'll be happy to read you in comments. Contact us For any question!