How to generate backlinks?

You have certainly already heard the term backlinks Hey! All editorial and copywriting professionals talk about it. But do you know how useful they are? Does your content offer quality? If not, it's time to generate it! Indeed, backlinks play a key role in SEO and therefore for the proper positioning of your site. The web works in part thanks to these links! What is the purpose of the backlinks ? How can they be efficiently and cost-effectively generated? HelpUe offers you in this article the answers to all your questions!

What is a backlink ?

This is called an incoming link in French. When a site or blog talks about you in one of its contents, creating a link to one of your pages, this link created is simply called backlink. As a result, when your website becomes more famous, its backlinks increase too. There are also backlinks not relevant, purchased by certain pages or from questionable sites. For this purpose, Google now ensures the quality of the

Your links must be of quality but above all meet certain criteria. Indeed, the older the transmitter site, the more the link to high quality. The issuing site must have the same area of activity as your company to ensure consistency between content. It must not have already been penalized by Google and must have issued few links to other sites.

Note that when a site issues too many external links, Google decreases its SEO score. Do not try to play smart by creating links between several sites managed by the same person! Google will know and the links will be declared irrelevant. Search engines also check the backlinks of the issuing page. If she has several incoming links, it will increase her reputation and therefore her natural SEO.

Write a quality item

This is the basis of any process to ensure that you have good backlinks. You're interested in the reader! Find it, if you have to, of Experts on the subject and enhance your content with concrete examples, infographics, short videos or images. The advantage is also double at this level: your content is of high quality and experts will not hesitate to share with their community the link of the article they worked on.

Do you remember the value that search engines attach to content? A page, blog or site that talks about you must do so through quality content. Citing your page brings a plus to the internet user, it's not just about quoting for fun. The link must respect the number of words for quality writing, the average being between 700 and 800 words. The generated links must be of good quality. They should not be positioned in the comments but directly in the content, distributed in a balanced and strategic way throughout your article. Your backlinks Nor should they be sponsored. The subject of the content must be clearly mentioned in the link to allow search engines to easily examine and classify it.

Build partnerships

This technique allows you to use influence from the public to give your content more visibility and credibility. Think about it, it's a sure value since the digital revolution! Once your link appears on their page, their large audience informs about your services or products and in turn talks about them. If there are writers or bloggers among them, it is a great advantage! Choose very relevant influences and respect the contract.

Don't neglect social networks

You know all these platforms, but a reminder is never too much. The social networks can significantly increase your visibility and thus act indirectly on your SEO. When one of your readers also finds your content relevant, he does not hesitate to refer to it on his personal blog.

Get invited to other sites

This technique is called the guest-blogging and consists of publishing your article directly on a site that is not yours. Choose a blog or site that works in the same area of your company's activity, which is well known and try to get its owner to work with you.

It is therefore vital to generate backlinks Hey! This increases your visibility and reputation. They then significantly impact your SEO optimization, the number 1 lens if you want to be visible on the web. We are at your disposal for any question, so contact us Hey!