How to optimize your SEO through social networks?
Discover our article to learn how to optimize your SEO with your social networks! It's simple and easy with our advice!
Did you know? Your social networks account for about 12 to 15% of your website traffic! So this is one of your valuable levers to boost your page's search engine SEO without being directly related to them. Over and above this rate, social traffic gradually takes over organic traffic, a situation which should preferably be avoided. So how to increase your SEO from your social networks? From Facebook to LinkedIn via Twitter and Instagram, here is all you need to know about how to optimize your natural SEO with these fabulous digital tools!
As you know, each social platform has its specificity and requirements. Let's find out a few!
It's today the first social network in the world! Every company must have a community on this platform. You can make paid advertising there, increasing the number of views of your content. This affects your SEO as the traffic generated by the link included in your publication increases. Facebook is one of the platforms that generate a lot of interaction between Internet users. Start discussions, respond to customer feedback and messages as quickly as possible! Enquire as much as your readers can to share your content and thus increase your scope of publication.
Twitter a total of more than 330 million users. Celebrities all adopted! It also includes all categories of targets. It is easy to develop a community especially if your tweets are relevant, which affects your traffic and, by ricochet, your SEO!
Despite its more than one billion users, Instagram is a social network with a particular difficulty to generate leads. It is impossible to include links in published posts. It is a network that is made of visual content only. Texts do not have a great success unlike photos and videos. Good management of your company's profile on this network ensures you a good success!
LinkedIn is widely used not only for recruitment but also for information about a person, company or brand. Your company can also use this platform to present its products and services. Keep in mind that most Internet users use it to learn. Don't hesitate to share your best tips and tricks!
Now that the networks no longer have a secret for you, here are our tips to know how to use them and optimize your SEO:
- Create pages that represent you
Strange, isn't it? We must always start from the beginning! Create pages on the social networks you have chosen by carefully informing each line about your brand, product or service. No network should be neglected. Facebook is as important as LinkedIn, Twitter and Instagram, they all play a decisive and complementary role. Do what is necessary in the form of your page: professional profile photo, quality images, relevant company information, address, contacts...
- Have good content
Do a good job with your content! They must be of good quality, succinct, and propose a relevant problem in order to provide a unique and innovative solution. Social networks prefer content that is short and easy to share. Do not copy and paste work from your competitors, the idea is to bring your personal touch to the content work each time. If writing is not your specialty, do not hesitate to call on a copywriter.
- Use sharing icons
On your website or on your blog, integrate with each content the icons of the social networks on which you are present to facilitate content sharing for your users. This improves your visibility even more and allows people connected to your prospects to have access to your content!
- Stay close to your community
Once your content is shared on social media, users can comment, ask questions or leave testimonials. Increase your visibility and credibility by participating in these discussions! This is a great opportunity to make you better known and optimize your SEO. Stay tuned and be patient with those who make disparaging comments. You're selling your brand!
So you understand, your social networks don't have a direct impact on your SEO! Relevant work creates an indirect impact, which is not negligible. Do you have any further advice? Don't hesitate to share them in comments! We await your reactions or your Questions.
