What is Incoming Marketing: The Ultimate 2020 Guide

Your company needs to develop a marketing strategy to increase its turnover. This is certainly not new to you, but it is often not known how to do it properly. So you can sell better and increase your income. There are different types of strategies, have you ever heard of incoming marketing? Invented in 2006 by Brian Halligan, co-founder of HubSpotIt is a new form of marketing that is beginning to emerge strongly in France. Here's all you need to know about it!

Definition of incoming marketing

Called again inbound marketing, its English term, inward marketing is a strategy whereby a company directly attracts its customer. It opposes traditional marketing where the company goes looking for its customers through the usual means of advertising.

Incoming marketing is therefore a process that aims to attract the attention of prospects through the creation of a quality content, rich in information and encouraging action. Today it is one of the most efficient and cost-effective ways to convert prospects into loyal customers!

How does incoming marketing work?

Incoming marketing draws its source from online presence! After setting up your digital platforms, your company can discuss its products and services or innovations with the Internet user. Remember, this one is actually your potential customer.

The social networks Also play a major role in this strategy, as they allow your company not only to disseminate information, but even more, to get closer to your customers! Keep in mind that generating new visitors is only half the battle. There are clear and sharp strategies thatHelp can help you set up to transform these prospects into customers and then ambassadors for your brand.

The main stages of incoming marketing

With the digital revolution, consumers are now more autonomous. The web provides them with permanent and free access to information. Internet users can access the smallest details about the products they are looking for, at their price and at consumer reviews 24 hours a day, in just a few clicks! Social networks also encourage them to make comparisons and sharing, mobile devices add a dimension " when and where Each aspect of the experiment. Here are 4 stages of incoming marketing to ensure you complete success:

1. Attract Prospects

This first stage of content marketing is crucial because its strength is reflected in the quality of your content. Your website or blog is accessible to Internet users from all over the world like any other website in the same domain. Your texts, infographics and publications must therefore be unique, the aim being to make users want to come back. For this, do not hesitate to call upon Professionals copywriting.

2. Convert your visitors

The second stage makes the visitor a prospect. Most Internet users are looking for first-level information. To convert the visitor, one of the methods used is to offer e-books, webinars or advice sheets in exchange for their contacts. Remember to optimize your destination pages with convincing forms and action incentives, or calls to action Hey!

3. Sell your product

Selling your product means turning your prospect into a customer. Not everyone you call prospects is ready to take your product or service. So you have to keep the flame of those who are really interested until they go to the buying action. Targeted and personalized mails, high-quality content, follow-up of the activities and contacts of the prospect: these are elements to be taken into account to accomplish your mission!

4. Trust your customers

Loyalty is the ultimate goal of incoming marketing! It is not easy to turn his client into an ambassador. This sometimes neglected component of theinbound marketing Yet can be your weapon to ensure references and renewals. According to www.digitaweb.com, "to keep an existing customer costs 17 times less than to convert a new one. It is essential to ensure customer satisfaction once the purchase act has been passed and to put in place the right methods to develop ambassadors of your brand. »

Incoming marketing remains a very effective solution for companies in constant search for growth! Effective and less expensive, it relies on digital platforms with quality content. Want to learn more about it? Contact us Hey!