4 tips to generate leads on LinkedIn in 2020

Today, one of the major challenges for any company is leading generation marketing. As you may already know, this is a process linked to Internet traffic that allows a reliable flow of prospects on digital platforms. Generating leads is therefore not easy though indispensable for the growth of your business! Fortunately, there are many possibilities today to know how to better target your potential customers.

This is mainly through social networks, and LinkedIn is undoubtedly unanimous when it comes to the quality of prospects! Indeed, 80% of the B2B prospects from social networks come from the same platform. However, very few companies know how to use it for lead generation. A lot of time is usually wasted in the process without a return on investment. So what are the right strategies? Help In this article, you can find 4 tips to succeed your lead generation on LinkedIn.

1. Have a good profile

It may seem simple to you but your profile is the showcase of your company! Most of the time you are in contact with professionals you don't know, so you need to make sure that your profile is optimized. Why? Mainly not to be identified as a spammer.

So take care of the important elements of your profile! Reference is made here to what is visible to users. In the notifications bar, for example, they see a mini preview of your name, the title and the beginning of the message you sent them. Find a beautiful image that is validly representing your company, a professional photo of preference. Keep in mind that no one will take you seriously without a profile photo. Then make sure your LinkedIn profile is completed. Seduce your reader in a few words, make him want to know you better! This seduction technique answers two simple questions: Who are you? What are you doing?

2. Identify the decision maker

Who do we call decision maker? It is simply the person to whom the final decision to buy in a company comes. One might be wrong because, in fact, it's not always the CEO, unless you mention an entrepreneur who is working alone. It is therefore up to you to find in the company the person who is therefore authorized to enter into an agreement with you. She's your only target!

This obviously depends on the product or service you sell, the needs of the company you want to work with, but also your goals. Be aware that decision makers often hold positions of responsibility such as Human Resources Director, Marketing Director or Sales Director.

3. Make your prospect list

Nothing prevents you from spending five minutes a day investigating the connections of your contacts, right? Thus, you can discover potential targets that you do not know personally, but that you will like to meet. Note those that interest you in the lot and start first by carefully reviewing their recommendations. Indeed, these are probably the most built relationships of the LinkedIn user you are consulting.

Don't forget to follow your prospects too, don't ignore them! Spend time searching for your current customers and follow their business page if they have any. Help makes available to you Virtual talent professional and experienced to whom you can entrust these prospecting tasks with confidence, if you do not have the time to do so, or simply if you do not understand much.

4. Be active!

Publish updates regularly! They are very important when you build a network. It is through them that you can enlarge your contacts. For example, you can share a link to an article or video that may interest your prospects and customers. This trick allows you to be regularly read by those who are permanently connected to the web. This increases your visibility.

Share a tip, give advice, so create added value! Also avoid always wanting to sell. Don't hesitate to join groups. LinkedIn allows you to join professionals who share the same values as you and your company. Take advantage of these crucibles to bring one more to others and make you better known!

The lead generation marketing on LinkedIn may seem a bit complicated if you're not used to it. To do this, HelpUe, a recruitment agency specialized in the digital world, offers you various professionals to enable you to achieve your goals. Contact us Hey!