5 tips to enrich your database

A data, you may already know, is information about your customers. It can indicate their profile, their identity, but also its activities, such as purchases and even its interests. Why do you have to data entry ? The answer is simple, so you customize your marketing campaigns by sending messages to a targeted audience. However, to exploit the performance of a database, know-how and seriousness are necessary. From its creation to its enrichment, through its updating, nothing should be left to chance!

In addition to the many tools and existing software, enriching your database is crucial to make it effective, but above all qualitative! There are different ways to collect your customers' and prospects' data, be it those who consult your website and social networks, but also those who travel to the points of sale. The five strategies we deliver to you are based on various communication media. Here's our selection below, get inspired!

1. The newsletter

Yes, it is the tool par excellence to inform your customers and update your news! You can also use your newsletter to share editorial content or promotional offers related to your activity. It is a method widely used by traders in particular!

Be careful to work well on your newsletter! We need to think about the frequency of sending so as not to tire the netizens. Its content is just as important. Indeed, a newsletter must be original, well written in order to hold the reader's attention. This is the type of work you can assign to a virtual assistant or copywriter. Think about it!

2. Loyalty program

Have you ever thought about it? Whether on paper or digitally, a loyalty program makes it easier to collect personal data from members and customers. Loyal customers also voluntarily provide information about their consumption habits and potential purchases. This is valuable information for you! Some even comment on your services or products and may potentially become ambassadors for your brand. Use all that potential!

3. Forms

To create a powerful database, there are several options available: paper or digital forms via a QR code. By flashing this one with its smartphone, your customer is automatically redirected to the page that interests him to check the description of a product, offer, contest game or simply a data recovery form.

Several sites offer to generate your own QR code for free. It can be printed, displayed or inserted anywhere. This is a great way to offer promotional codes. To do this, it is essential to create a landing page, or destination page, which specifies the offer and all its conditions. Digitalisation is highly recommended as it makes it easier to recover data, but above all to guarantee an excellent rate of return and participation!

4. Mobile applications

Be aware that some applications You can also manage your customer relationship more easily! Indeed, they provide real-time access to customer files, i.e. information that will be very useful to you, such as purchasing history and profile views. The purpose of this tool is to facilitate contact and to provide instant advice to your customers. Through these applications, it is possible to complete and enrich your database with information about the tastes of customers and their shopping desires. They also prove useful in updating the data regarding the change of coordinates!

5. Tablets

If you have fixed outlets, use tablets! They are found everywhere in stores because they allow data to be collected more quickly and easily. However, it is necessary to think of an aid mechanism to encourage their use. To do this, the ideal is to set up smiling advisors available in your stores.

As you will understand, the quality of your database reflects your company's marketing strategy. A structure that holds an up-to-date and qualitative database is better able to convince prospects, and at the same time to satisfy and retain its customers. The evolution of the digital world requires regular updates to keep pace with technology. For this, use outsourcing services. Get help from specialists such as those offered by Help Hey!